Sprout Social

Sprout Social is the platform teams tend to graduate to when scheduling tools stop being enough.

The core is the Smart Inbox: messages from every connected profile land in one stream with contact records, conversation history and collision detection so two people do not answer the same message, plus case management and custom views for prioritization.

Around it sit review management across the Apple App Store, Google Play, Facebook, Google Business Profile and Yelp, comment moderation including on paid posts, and the publishing side - a collaborative content calendar, queue-based scheduling, multi-profile publishing, saved replies and RSS-driven automated publishing.

Pricing as published on 21 September 2026 is per seat, billed annually, with a 30 day free trial and no credit card required.

Essentials is $79 per seat per month, or $99 billed monthly, for 5 social profiles and 100 monthly AI agent credits per seat.

Standard is $199 per seat per month, also with 5 profiles and 100 AI credits, and adds keyword and location monitoring, review management and the Trellis AI agent.

Professional is $299 per seat per month with unlimited profiles, message tagging and extensive competitor, tag and paid insights.

Advanced is $399 per seat per month with sentiment analysis in the Smart Inbox and reviews, the Sprout API, helpdesk integrations, team productivity and social customer care reports, and message spike alerts.

Enterprise is quoted, with white-glove onboarding, a tailored plan and dedicated SSO work.

Networks covered include Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and Bluesky, and integrations span Salesforce Service Cloud with Agentforce conversational AI, Zendesk, Slack, Shopify, WooCommerce, Tableau and Yelp.

Two structural things drive cost, and both deserve planning.

First, pricing is per seat, so a five-person team on Advanced is close to $2,000 a month before any add-on.

Second, the capabilities that make Sprout distinctive for marketers - deep listening with Smart Categories and sentiment, and Premium Analytics with benchmarking and shareable presentation-ready reports - are add-ons rather than included features.

The 5-profile limit on Essentials and Standard also means multi-brand agencies end up on Professional at $299 per seat, with Employee Advocacy available as a further add-on for amplification and social selling.

It is the right purchase where social is a revenue and support channel with real volume, reporting duties and care standards; for a solo operator posting to two accounts, a scheduling tool at a fraction of the price does the same job.