AI Marketing OSAI Marketing OS
Automation12 min

Relay.app Alternatives: 6 We Priced for Agencies (2026)

Owen Nash
Owen Nash · Marketing Automation Expert
September 23, 2026
Relay.app Alternatives: 6 We Priced for Agencies (2026)

Relay.app deleted paid workspaces on 14 Sept 2026. We priced six agency replacements from the vendors’ own pages, including the 16x jump on n8n Cloud.

Relay.app Deleted Paid Workspaces on 14 September 2026

Relay.app alternatives, written for the agencies rebuilding this week rather than comparing in the abstract. The domain now serves a shutdown notice instead of a homepage. Free accounts and all associated data were permanently deleted on 15 August 2026 at 23:59 PT; paying customers kept full access, free, for a sixty-day window that ended on 14 September 2026 at 23:59 PT — nine days before this article was published. Workflows, run history, tables and the stored credentials for every connected app went with the accounts.

The wind-down terms were unusually decent, which is exactly why the deadline still caught people out. Subscriptions were cancelled effective 16 July through Paddle, annual customers received prorated refunds within five business days, and every paid workspace was topped up with 25,000 extra steps and 10,000 AI credits a month during the transition at no charge, so production workflows could keep running. What the notice never contained was a reason, a successor product, or a recommendation: Relay named no alternative tool at all.

TechCrunch reported on 17 August that founder and CEO Jacob Bank, plus part of the team, joined Google’s Chrome organisation, Bank returning as VP of Product for Chrome. There is no acquirer to migrate you and no hosted successor to drift into: the rebuild is yours, and it starts from whatever you exported before the deletion date.

What an Agency Actually Loses When the Workspace Goes

Three assets disappear at once: the workflows, the run history that proves what the automation did for a client, and the credentials. Relay’s notice is explicit that stored credentials and tokens for connected apps are deleted with the account, and that Relay will no longer access those apps. In an agency that usually means client-owned systems — a client’s HubSpot, their Shopify, their ad account — authorised through your workspace. Those OAuth grants do not tidy themselves up, and a client cannot re-authorise what they never authorised.

The export is a rebuild aid, not a portable file. Relay’s own wording is that workflows, sequences and MCP servers export as JSON and AI prompts “so you can rebuild them elsewhere”, alongside run history and tables as CSVs. No platform we priced publishes a Relay.app importer, and there is no shared workflow format between these products. Budget the migration as a rebuild with a reference document, and expect the field mappings to take longer than the steps.

The recommendation layer has not caught up. Lindy’s “Top 19 Zapier Alternatives”, read on 23 September 2026, still lists Relay.app at number 16 with a $38 monthly price and links to a Relay-versus-Zapier comparison, and the same page quotes Make from $10.59 a month and n8n Cloud from $24 — while n8n’s own page today says Starter is $20 billed annually and Make bills in credits rather than the operations those roundups describe. A migration decision made from a stored list is a decision about last year’s market.

Six Alternatives, Priced on Each Vendor’s Own Page

Every figure below was read on the vendor’s own pricing page on 23 September 2026, against one roster: an eight-client agency whose bill is decided by runs and steps. Vendors change both prices and billing units without announcement, so check the two toggles before you screenshot anything — monthly versus annual, and which unit the plan meters.

Start with the unit, because it decides the comparison. On Zapier, a task is one successful step plus any programmatic calls, so 10,000 tasks is not 10,000 runs. On n8n, one workflow run from start to finish is one execution however many steps it contains. On Make and Activepieces a run is generally one credit, with AI steps as the exception. Two plans quoting “10,000” can differ by a factor of five on the same agency workload.

  • Activepieces — Free gives 100 credits a day with no rollover, so the paid tier is the real starting point. Plus is $20 a month for 10,000 credits and up to five users, with bring-your-own AI keys; Team is $200 for 50,000 credits, 25 users and SSO; overage is $0.007 a credit. A run is one credit however many steps it has, except AI steps, which cost 2, 10 or 20 credits depending on the model tier unless you supply your own key. The vendor’s own FAQ says the paid layer is what keeps “teams and clients separate”. The only published white-label price we found anywhere in this category belongs to its Embed product, from $36,000 a year.
  • Make — Free includes 1,000 credits a month and a 15-minute minimum interval between runs. Above that, Core is listed at $12 a month, Pro at $21 and Teams at $38, each shown for 10,000 credits a month; Teams adds team roles and shared scenario templates. The pricing FAQ carries the line that matters most to anyone quoting older articles: “As of August 27, credits are the billing unit in Make.” Where the editor stops is covered in our Make notes.
  • Gumloop — Pro starts at $37 a month with 20,000 credits, unlimited seats, unlimited teams, five concurrent workflow runs, an 8% orchestration fee on top and the option to bring your own model keys. Enterprise adds org-wide connector guardrails, role-based access control, SCIM/SAML and audit logs. On seats this is the most generous plan in the list; on credits it is metered, and no overage rate is published.
  • n8n — Cloud Starter is $20 a month billed annually for 2,500 executions with unlimited steps and unlimited users, but only one shared project, which is the row that decides client separation. Pro is $50 for 10,000 executions and three shared projects; Business is $800 for 40,000 executions, six shared projects, SSO and Git-based version control. Self-hosted Community Edition is free with unlimited executions. Cloud data sits in Frankfurt, and Business overage is invoiced in €4,000 buckets of 300,000 executions. Our n8n page covers what the nodes do once the plan is settled.
  • Pabbly Connect — the number that matters is a one-time $349 lifetime option sitting in the checkout, with monthly plans sold alongside it. The page’s own rule is that triggers and internal steps do not consume tasks and only action steps do, which is why its task counts are not comparable with Zapier’s on paper. It advertises 2,000+ integrations plus SOC 2 Type 2 and ISO 27001:2022. The countdown clock on the lifetime banner is a marketing device, not an expiry you have to respect.
  • Albato — Pro is $22 a month, or $15 billed annually, at 1,000 transactions with a single seat; extra transactions cost $0.0330 each and are priced 50% higher than the ones included in your package. The agency-oriented plan is listed as Teams (Coming soon) at $93 a month, $65 billed annually, from 5,000 transactions with five seats, shared workspaces and a three-minute update interval. If your client count needs per-client seats today, this one is a wait rather than a switch.
  • Zapier, as the baseline most agencies are moving away from — Free is 100 tasks; Pro at 10,000 tasks is $129 a month billed annually and $193.50 monthly; Team, which includes 25 users, is $169 annually or $253.50 monthly. Exceeding the allowance switches you to pay-per-task billing, roughly three times more expensive on a monthly plan. The Zapier grid is otherwise clear.

Step by Step: Rebuild One Client’s Workflow in About an Hour

Two decisions separate a weekend from three weeks. Rebuild one client first, and rebuild the approval step deliberately — approvals were what many agencies stayed on Relay for: a workflow that pauses for a named human and continues on their answer. In n8n the documented route is a Wait node that resumes on a form submission or an HTTP call, and it needs testing before a client sees it.

  • Find your exports and open the JSON. Relay exported workflows, sequences and MCP servers as JSON and AI prompts, plus run history and tables as CSVs. Read the JSON as a specification of steps, field mappings and conditions — nothing else will read it for you.
  • List credentials separately from steps. Every connected app needs a fresh OAuth grant, and each grant is best created in the client’s own name so the next vendor shutdown costs you nothing. Write down who owns each login before the first build, not after.
  • Count the billable unit for this single workflow: steps that consume units, multiplied by runs a month. On Zapier every step counts; on n8n the entire run is one execution; on Make and Activepieces a run is one credit in most cases; on Pabbly only actions count.
  • Rebuild the approval with a Wait node. “On Form Submitted” sends the assignee a form and resumes on their answer; “On Webhook Call” uses the $execution.resumeUrl generated at runtime, which is unique to each execution. The docs carry a caveat to design around: partial executions change the resume URL, so generate and send it inside the same execution that pauses.
  • Run the new workflow beside the old run history CSV for one full cycle. The export is your test fixture — identical inputs should produce the client-visible output the account manager already signed off, and the CSV is how you prove it.
  • Only then replicate across clients, giving each client its own project, workspace or instance. The wider build order — trigger, data layer, agent, reporting — is set out in our guide to marketing automation with AI agents, and the unit-by-unit billing differences behind this migration are laid out in Zapier vs Make vs n8n.

A Worked Example: 8 Clients, 16 Workflows, 6,000 Billable Actions (example)

The roster (example): eight retainer clients, two workflows each, an average of three billable steps per run, and 2,000 runs a month across the book — 6,000 billable actions, with a human approval checkpoint in six of the sixteen workflows. One operations lead owns them all.

On those numbers the published entry plans that cover the volume are Activepieces Plus at $20 a month (10,000 credits, five users), Make Teams at $38 (10,000 credits), Gumloop Pro at $37 (20,000 credits, unlimited seats) and n8n Pro at $50 (10,000 executions, unlimited users, three shared projects). Zapier costs $129 a month billed annually at the 10,000-task tier, $1,548 a year, or $169 on Team for 25 users. Pabbly is $349 once. Albato needs a transaction package above its published entry rows and its agency tier has not shipped, so it is priced by conversation rather than by page.

Now double one client’s volume, the most predictable event in agency life: the book moves to 12,000 billable actions a month. Zapier steps to the 20,000-task tier at $189 a month billed annually. n8n’s next tier above Pro is Business at $800 a month, a 16x step rather than a gentle one, which is why heavy agencies self-host the Community Edition instead. Make moves the credit slider, and Gumloop absorbs 12,000 credits inside Pro’s 20,000. On Activepieces, paying $0.007 a credit beats upgrading until roughly 35,700 credits a month, where Plus plus overage reaches Team’s $200 — and by then you are buying 25 seats and SSO, not just credits.

What we would do with this roster: stay away from per-step billing until you have measured your own step count, because that number decides the comparison. Activepieces Plus at $20 covers the volume with the cheapest credible overage rate we found; Gumloop Pro at $37 is the better buy the moment the team outgrows five logins, since its seats are unlimited. If someone on staff can own a server, self-hosted n8n removes the unit count entirely; the rest of the stack economics sit in our AI marketing stack on a budget breakdown.

Five Traps in Agency Automation Pricing

None of these is about choosing the wrong product. They are about reading a pricing page the way the vendor expects you to read it, and all five were visible on pages we opened on 23 September 2026.

  • Stale billing units — Make’s own FAQ dates the switch: credits became the billing unit on 27 August 2026. Roundups still print $9 or $10.59 a month for 10,000 operations, a unit the vendor no longer sells.
  • The annual toggle — Zapier’s 10,000-task Pro tier is $129 a month billed annually and $193.50 billed monthly. That single toggle is a 50% gap, and it moves Make, Albato and Activepieces figures too. Quote one billing cycle or label the assumption.
  • Seats versus units — Gumloop includes unlimited seats and n8n includes unlimited users on every cloud plan, while Albato gives Pro a single seat and Activepieces caps Plus at five. Seats are rarely the constraint and units almost always are; count the unit first.
  • White-label priced at enterprise level — the only published white-label automation price we found is Activepieces Embed from $36,000 a year. Do not promise a client a branded automation portal before that number is in front of you.
  • Overage spread — Activepieces charges $0.007 per extra credit against Albato’s $0.0330 per extra transaction, a 4.7x difference on the same overfull month. Read the overage row before the busy season, not after it.
  • Lifetime deals with countdown timers — Pabbly’s one-time $349 option runs against a clock that resets. A lifetime payment bets on the vendor outliving your client contracts, and 2026 produced one counterexample.

FAQ: Relay.app Alternatives for Agencies

Q: Is Relay.app definitely gone, or just pausing signups? A: Gone. The domain serves a shutdown notice rather than a product page: free accounts were deleted on 15 August 2026 at 23:59 PT and paying customers on 14 September 2026 at 23:59 PT. New signups stopped on 16 July, and the July 2026 homepage survives only in the Internet Archive.

Q: Can I import my Relay JSON into Make, n8n or Zapier? A: No vendor we priced publishes a Relay.app importer. Relay’s own phrasing is that workflows, sequences and MCP servers export “so you can rebuild them elsewhere” — the file is a specification you read, not an artifact you upload.

Q: What is the cheapest replacement for a small agency? A: On published entry prices read 23 September 2026: Activepieces Plus at $20 a month for 10,000 credits and up to five users, Make Teams at $38 for 10,000 credits, Gumloop Pro at $37 for 20,000 credits with unlimited seats, and n8n Pro at $50 for 10,000 executions with unlimited users. Cheapest only means anything once the plan’s unit matches your workload.

Q: Do I have to tell clients that their integrations broke? A: If a client’s apps were connected through your Relay workspace, their OAuth grants were deleted with the account, so yes — before their next campaign, not after. Rebuild those connections in the client’s own name and the next shutdown costs you a login rather than a reconciliation call.

Q: What should we do differently in the next build? A: Keep three things outside the vendor: the workflow inventory as an export you can read, the credentials in the client’s name, and a one-page rebuild path per workflow. That is the only part of this story an agency controls.

Key Takeaways

  • 1Relay.app deleted free workspaces on 15 August 2026 and paid workspaces on 14 September; the domain now serves a shutdown notice.
  • 2The export is workflows, sequences and MCP servers as JSON, plus run history and tables as CSV — a rebuild aid, not an importable file.
  • 3Activepieces Plus lists $20 for 10,000 credits a month; Make Teams $38 for 10,000 credits; n8n Pro $50 for 10,000 executions.
  • 4n8n Cloud jumps from Pro at $50 to Business at $800 a month, so model that cliff before an agency book doubles.
  • 5Zapier’s 10,000-task tier is $129 a month billed annually against $193.50 monthly — the toggle alone is a 50% gap.
Tags:Relay.app alternativesRelay.app shut downagency automation pricingworkflow automation platforms

Owen Nash

Owen Nash

·Marketing Automation Expert

Owen Nash is a marketing automation specialist with deep expertise in AI agent workflows. He has built automation systems for companies ranging from startups to Fortune 500 enterprises.

Share this article: